La Collection
Design Lead
Contract designer working with the branding agency Dothings. I’ve complained about the state of design in the crypto space for a while now, but this was an opportunity provide my take on the visual design of Web 3.0.
Overview
La Collection is a French startup that partners with large cultural institutions to turn their exhibitions into NFTs. It’s an exciting combo aiming to bridge the old-world art collectors and digital Web 3.0.
They recieved funding after their first few partnerships and hired Dothings to come up with a new logo. I partnered with Dothings to transform their logo into a full website.
Wireframes and look and feel from Dothings
![](https://freight.cargo.site/t/original/i/364c6dc7604ef6a72b180fcdb0f70a50853d8b01debce484b058c44527552ce4/Frame-4.jpg)
![](https://freight.cargo.site/t/original/i/6bc24474460b69bd208290ff87715fe3c7b80da8ba41997856253493b380a5ec/Frame-6.jpg)
![](https://freight.cargo.site/t/original/i/baf858146ef1c1d73af07f0da474c1327964188a67c74001f6b993d5f0867c64/Frame-5.jpg)
![](https://freight.cargo.site/t/original/i/c8988c322ea2ca0a2e89c7e70be2c00d9ea2611d039d574d670ff3f75e3bc45b/Frame-7.jpg)
![](https://freight.cargo.site/t/original/i/77b4508659dc86e50dfdf46007939a119de6a9672e21d82978966010f681286b/Classic-Art.jpg)
![](https://freight.cargo.site/t/original/i/3f993ecfdea88989447413bad5e8fbcc7f76427a1bc142f057756053259cd5ef/How-it-works.jpg)
![](https://freight.cargo.site/t/original/i/86eb1e9b8dc1564409dac6987beeb41525e7b9125f7486439eaeefa566c769c4/About.jpg)
First review
I chose a color scheme, played with various layouts, and explored concepts for navigation, exhibition views, and some loading interactions.
The first review went well. We presented to the clients and they chose a direction for all the various pages.
![](https://freight.cargo.site/t/original/i/08655ae1b042aa5a76a72e95c1e303043337e7cd7c7cfacdb8b9bbecccbf39b0/Screen-Shot-2022-03-11-at-1.10.54-PM.png)
![](https://freight.cargo.site/t/original/i/b44cb48303e48d6b2450f6116e948527c80bc6cf5ea9bce981725c57a559c03e/colors.jpg)
Final designs
The final designs were a combination between a few of the intial explorations. We updated the color system and I went to work using real copy and polishing everything.
The whole project happened in a period of five days. We started on a Monday and finshed EOD Friday.
![](https://freight.cargo.site/t/original/i/bc35c9b7284dc1b6e8f9d1d8f3f4677d1c559f9832e76b9743d0f2d30a92f56e/Home.jpg)
![](https://freight.cargo.site/t/original/i/1710cfbec8fd8ab1aea99a9ea634ff2809fcbb6e5b82caebc1721cec6e3c15c1/Home-1.jpg)
![](https://freight.cargo.site/t/original/i/e694927cb5097f9dcb6a417131940daa2ac03a49b6a8a4cfa177983ae3567bee/Home-2.jpg)
![](https://freight.cargo.site/t/original/i/0f1453349e62c06a04b65eabb46166502de837e2c1efec5f96d76c8e87b6a763/Home-3.jpg)
![](https://freight.cargo.site/t/original/i/f6cfe924b7447e13a4d8b05ddfb93163fb307fa8eaa82bf11f76072dc5f9b8b2/Exhibitions-1.jpg)
![](https://freight.cargo.site/t/original/i/6233c04e50762f879bc49e37301c95621a055dc0a7c55650418c15f128f30dfe/Exhibitions.jpg)
![](https://freight.cargo.site/t/original/i/bd6af82bf639324cf279bc7c10f231c8b63da33d730b4b6b9eaadc7018ef863e/How-it-works.jpg)
![](https://freight.cargo.site/t/original/i/09a2b7f8ea1613d1a47cd473ad987df2bf24891fa7c72276ae731e76819a5f6e/About-1.jpg)
![](https://freight.cargo.site/t/original/i/2d387d64a166a67c3c782c9ba1885944515ea8d33d04e2c8456db013d2dab9ea/About.jpg)
Case Studies
︎ Coinbase
In Progress
2021-2022